All of Alaska in the 1990s: XtraTuf Made in the USA boots are the best! They are made so well and last forever. We will never wear anything else.
XtraTuf: We are SO glad you like us and are our most loyal and outspoken supporters! Just for you, we are going to change everything about how we make these boots. Bye, we’re off to China!
Us: What? No! Come back.
XtraTuf: Don’t worry, this is a great idea. We can make our boots way cheaper in China.
Us: But the boots are the same price for us.
Us: ….whatever. We need fishing boots, so here’s our money.
Xtratuf: *rolls in money*
Us: Hey wait, these new made in China boots are trash. Look, they fall apart after a few weeks. They used to last for years and years.
XtraTuf, from money pit: Oh, oops, we forgot to train our new workers in China. We’ll do that, hold on.
Us, later: Well these boots are still crap. Look. *holds out tattered remnants of boots we purchased three months earlier*
XtraTuf: Oh, oops. This time we had the wrong materials. But we’re all fixed now! Buy our boots again! We have a year-long warranty which is very similar to our past lifetime warranty!
Us: Sigh. Fine. One more chance. Hey, wait, these boots are now 40% more money than they used to be! What gives? They still don’t last very long.
XtraTuf: But look at the cute fish print that is on the inside now!
Us: Who cares? We can’t see the inside of the boots while we are wearing them.
XtraTuf: But you can fold them down, then you can see the cute prints.
Us: If we fold them down, the icy cold sea water fills our boots so we get cold and get trench foot and we buy these skin-tight boots exactly because water doesn’t get in them. Besides, folding them down just makes them spring leaks and wear out faster.
XtraTuf: Skin tight? Ah, OK, we get it now. Let’s see what we can do. Here you go. We made the fit looser and sloppier to make it easier to fold them down. Also, here’s an octopus print for the inside, is that better?
Us: No, no it’s not.
XtraTuf: We’re sorry we’re letting you down. We don’t want your feet to get wet and swampy while you are fishing hard to make a living. We will have to put some R&D into this. Hmmmm, let’s think. Oh! We know! Check it out, we made you these little deck shoes.
Us: DECK SHOES? For commercial fishing?
XtraTuf: No, silly, deck shoes to look cute, natch!
Us: We don’t need to look cute, we need functional boots that last a while and keep us safe and warm while fishing on the deck of a commercial fishing vessel. You know, like you used to make?
XtraTuf: Hmm, that IS a problem. How about a wave print in addition to fish and octopus? Does that help?
Us: it does not.
XtraTuf: But the fish print was designed by commercial fishers. You should love it.
Us: Who cares who made it, we just want boots that….oh, christ on a bike. Well, can we at least have half sizes?
XtraTuf: No problem! We made some sneakers that come in half sizes for you.
Us: No, in the fishing boots! We need half sizes in the fishing boots.
XtraTuf: Oh, no, we can’t do that, that would be way too much money for R&D and manufacturing! We don’t have those kinds of resources. But you might like these new little deck slippers. We worked hard to redesign them and cut them lower so water doesn’t get into them. How about that?
Us: For fishing on the Bering Sea?!?
XtraTuf: For the what now?
Us: Oh, my god.